Marketing is an important process to attract the audience on the social media platform and there are different ways you can do this effectively. One of the best ways to reach your audience is using a real-time video. But before that you must know which social media platform can be used to engage with the audience through your video. With live videos you can create a sense of urgency among the audience as it will be available only during the time of your broadcast. There is also one important advantage of using live videos as you can interact with the audience directly. The audience can watch live stream through the social media channel and share their comments related to the broadcast. There a number of social media channels that can help you to share live videos, but which one can be more effective.
Most of the people like to use Periscope from Twitter app to start their broadcast live and reach to the audience. Twitter is considered to be the best platform to share short videos and even start your broadcast during conferences or events. To make your videos live with Twitter app, first select the icon Compose and then Live icon. Select the title to reveal what your video is all about. Next you can just select Go Live to start your broadcast. The broadcasters can also see the audience numbers who are watching your live video along with the comments. Live videos on Twitter can be seen as tweets and it will always stay in the timeline once the broadcast ends.
Apart from broadcasting the video to your audience, it will also be available on various individual apps. You must let Twitter to share your location to appear on the Periscope map and this will make it simple for the users in your local area to reach you. There are also other social media channels that offer same type of service as Twitter does. But the number of users who use Twitter to share live videos have been increasing in large numbers when compared to other social media networks. Twitter live videos are available in different forms and it can be used for various purposes. The live video can also be used in places where your tweets are present and it is also easy for your audience to search them just like the tweets.
The videos will also be viewed on Periscope without having an account on this app. You can also save the video and use it for sharing with the audience on later times. Interacting with customers during a live streaming video is the best option that is available on Twitter. This will help you to know what the viewers reaction is related to the video and also interact with them during your broadcast. The live video will remain in your timeline till it gets deleted by the user, but deleting video along with tweet will get the video removed from Periscope.
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