Twitter is one of the most important social media that is normally used to engage with your online audience and it is also used to promote the business. Even though sharing your business on the social media platform would be a perfect choice to make it popular among the people, it is possible to every business in it. There are few important things that must be followed which promoting your business in social media like Twitter.
1. Real time live video- This is the most powerful way to reach your customer as helps to connect with the audience face to face. There are various social media networks that provide live video interaction with the audience but you have to select the best one suitable for you. Twitter, Facebook and more social medias that offer this type of service, but the most important thing that must kept in mind while streaming a live video is the content that you are using. Some of the live streaming that can attract more audience is Q&A in real-time and also share a new product launch through live stream to keep the audience attracted. If you have no product to show in the live video, try to share important details about your business which will help to increase the customer loyalty. You can easily monitor your video engagement to see viewer count by using various tools.
2. Using short content- Most of the people in Twitter and other social media like to see only small contents, so always keep your information simple as well as short. You can just create a short content for sharing it with your audience which must also feature visuals. Also share call-to-action button in your content which will help the viewers to revert back to you. It is also easy to see the performance of your content if you include a call-to-action button in your content. There are also few special tools that help to create short content for using it in your social media.
3. Share unique content- The most important thing that can keep your audience attracted to your content is making it unique. Try to share something that has not been mentioned by other in the social media like your personal experience apart from business. Many business users think they can attract the audience only by sharing things related to their business, but this is not right. Any content that is unique and interesting will attract the viewers easily. So one of the best ways to reach the audience is by sharing things about yourself and you can also share the works that are done by your employee in the company. Monitoring these types of contents is no easy as it normally depends on the content that you have created. If it is a video content then it can be monitored as usual and for other contents you have select the best suitable tool available to measure it properly.
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