Social media promotion is a great way of promoting your brand to the people online. Videos are powerful in attracting more customers to your brand once they view it. There are ways to improve your video views for social media marketing and increase your engagement easily.
1. Select a video thumbnail- The users will only see the thumbnail when they first see your video. The thumbnail is helpful in attracting more people to your video as it will make them hit play button. A simple and attractive thumbnail will represent the video that is the only chance to make the viewers see your video.
2. Track your video performance- This is a very essential step to know how your videos perform and some of the social media have separate column to see the video viewing numbers. Twitter analytics helps to see the video views during last 28 days and the completion rate for each videos as well as viewing minutes by the people during the day.
3. Add music to your video- Include good sound in your video and also make sure that the sound quality of the video is good. Most of the viewers want to hear a good quality of sound along with the video as it will keep them engaged to your video. If you find any distracting noise in your video, it can lose the reliability of your brand. There are various tools available in the present day that can help to create amazing videos with good sound quality.
4. Stick to one message- While creating a video related to your brand, try to focus mainly on the content which must be about a single message. By doing this you will be able to create a video that will attract more people on the social media. While creating the video make sure that the content is related to your video and don’t include additional things that are not related to your brand.
5. Video and logo- It is important to include a logo of your company in the video as it will help the viewers in identifying it is related to your brand. Include the logo to make the viewers understand that it is your video and they can easily get connected with your content easily. Select the best logo that must look small as well as attractive to the viewers and make sure that it is placed at the right place in your video.
6. Select the title- The title of the video is also very important as it will be seen by the people in the first place. Make sure that the title added in your video is relevant to your brand and it must make the people curious to watch the video immediately as soon as they see the title. The title must look interesting and it must be perfect for your video, so it can make the viewers get an idea about your video.
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