Social Metrics For Marketers To Track

April 27, 2017 | Author: Neal


Those who want to track their social marketing and its effects on the business must use the right strategy. You have to determine few important points to achieve your marketing target. There are few social metrics that must be tracked by the marketers on regular basis. In order to become more reachable on the social, try to give more attention on the following metrics.

1. Monitor your reach- To measure your relationships among the followers can be noticed with their interaction by using the mentions. Look for various things such as posts, shared content and similar options to see about your mentions. In case the audience fails to mention about your content on the social media network, then your sharing is not reaching them properly. Make sure that your efforts on the social media are the results of your mentions and try to increase your audience numbers if you have less followers as it can help to achieve greater standards on the social media platform.

2. Assess your engagement level- The engagement level can get increased depending on the posts shared by your followers on the social media channel. It can be judged based on various metrics in the way of comments, retweets, likes and more. Use Google Analytics to assess your traffic on social media and analyze the conversion rates to see which content can be used on each of your social media network. You will be able to understand which content can be used to attract more engagement by following these options.

3. Influencer marketing- To increase your engagement on the social media, try to get support from the influencers who have similar followers based on your business. Influencers can be the right option to reach your target related to your business. First you must look for the influencers who can support your business and there are also few tools for look for the right influencer such as BuzzSumo. This tool can be used to do various things on the social media and even maintain a good relationship with your influencers. Also look for the conversations that have been shared and using the UTM codes on each of your influencer to know which one is able to get more leads.

4. NPS or Net Promoter Score- This is one of the option to measure opinion of the audience. Try to calculate the NPS, you must assess your customers. You can use the tool such as Mention to how the audiences are reacting to your brand. Make sure to assess the customer’s opinion on various social media channels and select them in the right way to promote your business further.

5. Look at your internal engagement- To do this you can use the tool like Dynamic Signal that can measure the employee’s interest about shared content. Measuring the internal engagement can be an important process that can help you to increase the number of audience externally on the social media network.

Posted in Twitter | Leave a Comment

Importance Of Using Live Video On Twitter

March 27, 2017 | Author: Neal


Marketing is an important process to attract the audience on the social media platform and there are different ways you can do this effectively. One of the best ways to reach your audience is using a real-time video. But before that you must know which social media platform can be used to engage with the audience through your video. With live videos you can create a sense of urgency among the audience as it will be available only during the time of your broadcast. There is also one important advantage of using live videos as you can interact with the audience directly. The audience can watch live stream through the social media channel and share their comments related to the broadcast. There a number of social media channels that can help you to share live videos, but which one can be more effective.

Most of the people like to use Periscope from Twitter app to start their broadcast live and reach to the audience. Twitter is considered to be the best platform to share short videos and even start your broadcast during conferences or events. To make your videos live with Twitter app, first select the icon Compose and then Live icon. Select the title to reveal what your video is all about. Next you can just select Go Live to start your broadcast. The broadcasters can also see the audience numbers who are watching your live video along with the comments. Live videos on Twitter can be seen as tweets and it will always stay in the timeline once the broadcast ends.

Apart from broadcasting the video to your audience, it will also be available on various individual apps. You must let Twitter to share your location to appear on the Periscope map and this will make it simple for the users in your local area to reach you. There are also other social media channels that offer same type of service as Twitter does. But the number of users who use Twitter to share live videos have been increasing in large numbers when compared to other social media networks. Twitter live videos are available in different forms and it can be used for various purposes. The live video can also be used in places where your tweets are present and it is also easy for your audience to search them just like the tweets.

The videos will also be viewed on Periscope without having an account on this app. You can also save the video and use it for sharing with the audience on later times. Interacting with customers during a live streaming video is the best option that is available on Twitter. This will help you to know what the viewers reaction is related to the video and also interact with them during your broadcast. The live video will remain in your timeline till it gets deleted by the user, but deleting video along with tweet will get the video removed from Periscope.

Posted in Twitter | Leave a Comment

Improve Your Customer Maintenance On Social Media

February 27, 2017 | Author: Neal


Maintaining your customer on the social media platform can give a hard time for most of the brands, but you must have good relationship with your audience to keep them engaged. With few simple steps you can easily improve the relationship with your existing customer which will help them taking your service continuously. It is always important to attract new audience to improve your business and in the same way you must also retain your existing audience. The brands have the capacity to lose their customers very easily and they must maintain a proper relationship with them to keep them engaged.

1. Reach to customers personally- Apart from sharing business details with your customers you must also learn more about them which will make it easier to understand their needs. You will be able to provide a good solution for your customer needs, once you know what their requirement is. Once you know the customers personally it will become easy for you to reach their actual needs.

2. Divert customer from website to social media- Most of the people who visit your website will be unknown. You must know the people who visited your webpage by using tools and the pages they are interested in. Some of the tools will help you to link your webpage to the social media profile.

3. Easily accessible on social media- There are so many businesses on the social media networks, it will be hard to find them. Most of the customers will be active on the social media platform and they will expect the brands to reach them. So the brands must look for the social media platform on which their customers are really active and discuss about your products. You must also maintain an active profile on the same social media platform which will make your communication with the customers easy.

4. Engage with customer’s presence- This is a very important step which will show your ability to reach to customers on various social media networks. Try to reach to customers on the social platform which they are mostly active. Most of the social media networks have developed solutions to increase customer support using various sources. Mainly Twitter has its own Direct Messaging option that helps the brands to send welcome messages automatically to the customers. There are also other social media networks that have introduced their own options for reaching to customers.

5. Support customers to promote your brand- Your customers on the social media platform will always be discussing about your product or service even if you are not doing it. There are customer testimonials available on various social media channels that can be shared with the other customers to get important shares. You must also respond to customer reviews or even reach to them directly if you find any negative comments about your service. This can help the customer to change their view about your service and get a positive result.

Posted in Twitter | Leave a Comment

Two Marketing Tactics Used Less On Social Media

January 27, 2017 | Author: Neal


Engaging with the people on social media is very important to take your business to the next level. There are new tactics that are known to be effective in building a strong relationship with your social media audience. Most of the brand use Twitter to reach to their customers and there are also other social media channel like Facebook that can be used to achieve the result. Use the following tactics to get high-quality audience on the social media platform. Try these tactics to track your audience responses and also know how to reach them in the right way. Twitter is one of the best platforms to offer customer service to the customer with up-to-date details about your brand.

1. FAQ tweets- Only small amount of marketers offer FAQs through their tweets, but this can help to develop a long and strong relationship with your targeted audience. The articles that feature FAQs and how-to posts are very much popular among the social audience as they are capable of adding important value to your posts. The followers usually feel compelled naturally and start clicking the links in your tweets. Some of the common tactics to get engagements include sharing Twitter button in the website and blogs, but they are not fully effective. Start how-to posts to influence your audience and also promote your brand that needs Twitter follow. Try to be more creative on Twitter which is very important and look for FAQs that get posted on your blog.

2. Create email lists- Email is one of the basis and common tactics that help to increase your sales. Try to create email lists that are important in developing your relationship with the customer. Most of the marketers have been lacking to take advantage of this social media platform to imporve their engagement with your customer. A less number of marketers take chances to promote their content through social media channels as it needs email registration. Most of the marketers use email to promote their content as it is also known to build your contents performance. Try to use minimum of 3 Twitter lead-generating options to get the email subscribers. Use the same method to attract more fans to your content and collect emails from them. Some of them also offer a marketing report and collect email subscriptions in exchange to increase your reach to the audience.

There are many people who use their own tactics to improve your marketing tactics, but in most cases the followers will provide you their email address if you offer them something important. There are also special tactics available on various social media channels and even on other online sources that can be used to attract more audience. The commonly used marketing tactics on the social media are able to perform the right way. Try to get responsive audience to increase your brand value and only few marketers know the ways to achieve long-term relationships with the customers.

Posted in Twitter | Leave a Comment

Importance Of Curated Contents In Twitter

December 28, 2016 | Author: Neal

twitter
Twitter has been more supportive in curating the content by its users. Since the introduction of Twitter the users have been able to just log into this social media channel and look for real time information. The users were only allowed to make use of the 140 characters left for tweeting purpose. It is also not easy to make your content easily reachable for many people in Twitter due to the heavy competition. According to a research, a tweet will be on top just for 15 minutes if it gets retweeted. You must also select the most suitable hashtag that can attract more people. The new feature from Twitter called as Moments can be used to curate the content and use it to attract more people. Twitter also introduced a curator tool that can be the perfect option for those who want to curate their own content and share it online.

Hashtag has been the best option in Twitter that can be helpful in getting more engagement. Each hashtag can reach to its relevant community with its story, but you will also get tweets not related to your hashtag. With the curator tool you can easily collect tweets related to the hashtag and maintain them in your website where the audience are expected to reach. If you are curating a story using a particular tweet, it is possible to embed it anywhere in Twitter to generate more audience. You can select any topic that is able to attract the audience and share it in Twitter with a curated story. Those who have a hashtag trend in Twitter, it is important to improve their content quality which can help in engaging more individuals on this social media platform. Any personal or business account can use this to get more engagement. With the curate content in tweets, you can easily increase the life of your story which will stay in the same line in your personal account. You can also select the tweets to represent your content authentically without taking care of the other Twitter users.

Twitter Curator tool is available with 20 types of filters that can be used to find best tweets and maintain it in the place you desire. Then just post the URL of the collected tweets in publish.twitter.com and get the embed code for using it on your website. There is also grid layout in the image for the story that can be used in the video also. You can also edit this feature and create a collection of tweets that is required by a Twitter user. Those who want to share stories on the social media platform, this option can be the best choice for them. With the help of curated stories in Twitter you can easily make your social content strategy more flexible for others. Now you will have an idea about using crated content in Twitter and the way it can support in getting more engagement.

Posted in Twitter | Leave a Comment

3 Ways To Share Your Business In Twitter

November 28, 2016 | Author: Neal

twitter
Twitter is one of the most important social media that is normally used to engage with your online audience and it is also used to promote the business. Even though sharing your business on the social media platform would be a perfect choice to make it popular among the people, it is possible to every business in it. There are few important things that must be followed which promoting your business in social media like Twitter.

1. Real time live video- This is the most powerful way to reach your customer as helps to connect with the audience face to face. There are various social media networks that provide live video interaction with the audience but you have to select the best one suitable for you. Twitter, Facebook and more social medias that offer this type of service, but the most important thing that must kept in mind while streaming a live video is the content that you are using. Some of the live streaming that can attract more audience is Q&A in real-time and also share a new product launch through live stream to keep the audience attracted. If you have no product to show in the live video, try to share important details about your business which will help to increase the customer loyalty. You can easily monitor your video engagement to see viewer count by using various tools.

2. Using short content- Most of the people in Twitter and other social media like to see only small contents, so always keep your information simple as well as short. You can just create a short content for sharing it with your audience which must also feature visuals. Also share call-to-action button in your content which will help the viewers to revert back to you. It is also easy to see the performance of your content if you include a call-to-action button in your content. There are also few special tools that help to create short content for using it in your social media.

3. Share unique content- The most important thing that can keep your audience attracted to your content is making it unique. Try to share something that has not been mentioned by other in the social media like your personal experience apart from business. Many business users think they can attract the audience only by sharing things related to their business, but this is not right. Any content that is unique and interesting will attract the viewers easily. So one of the best ways to reach the audience is by sharing things about yourself and you can also share the works that are done by your employee in the company. Monitoring these types of contents is no easy as it normally depends on the content that you have created. If it is a video content then it can be monitored as usual and for other contents you have select the best suitable tool available to measure it properly.

Posted in Twitter | Leave a Comment

Create Reporting System On Social Media

October 27, 2016 | Author: Neal

twitter
With reporting system on social media it is possible to streamline your marketing process. Most of the time people will be made in charge for reporting social media results. It is easy to develop your own reporting system by following these simple methods. To start you must first assess your situation and select the tools if required. You can also use metrics and use various methods to prepare your social media report.

1. Recognize your target- This is the first and most important step where you have to do an audit related to your present reporting process. Make sure to know whom to report and reports must be useful for everyone involved in it. Try to understand what actions the report is taken which will help you to know whether the report can be sent in future in the same without wasting any time in preparing other types of reports. In case you are the owner of the company, try to identify your performance using the report and how to use the information in it.

2. Look for metrics- Once you have decided the details to be included in your report, look for the metrics that can be used in various situations to make most out of your business. Try to determine how many potential audiences you have and track their discussion as well as brand mentions. Also know their engagement type with your social media account and posts they make. You must also have the details like who are all entering into the conversation with influencers as well as users. Also keep an eye on your posts that perform best as well as worst.

3. Using analytics tools- There are lots of analytics tools available online to measure your social media result, but only few of them can be suitable for your business. If you select one of the tools for measure the social media it will not give you the exact result as each tool will suggest the result based on different perspective. But there will be a tool that can be used to get proper results for your social media activities and the best tools will start to grow based on the social networks. Try to select one of the best tools that is suitable for your business and stick to it for a longer time.

4. Reporting time-frame- Now you have to find the right time-frame to send your reports consisting of top posts of the week, information about the new campaign and even details related to a new product launch. You can send your report on weekly basis and even monthly basis as per your stakeholder’s interest and sometime you can even send an answer only for key questions.

5. Important requests- Whenever you receive an important request for custom reports, you can consider whether to take this request seriously or leave it. If you have previous requests pending, try to avoid taking new requests as it will add more pressure on you.

Posted in Twitter | Leave a Comment

Improve Videos For Social Media Promotion

September 27, 2016 | Author: Neal

twitter
Social media promotion is a great way of promoting your brand to the people online. Videos are powerful in attracting more customers to your brand once they view it. There are ways to improve your video views for social media marketing and increase your engagement easily.

1. Select a video thumbnail- The users will only see the thumbnail when they first see your video. The thumbnail is helpful in attracting more people to your video as it will make them hit play button. A simple and attractive thumbnail will represent the video that is the only chance to make the viewers see your video.

2. Track your video performance- This is a very essential step to know how your videos perform and some of the social media have separate column to see the video viewing numbers. Twitter analytics helps to see the video views during last 28 days and the completion rate for each videos as well as viewing minutes by the people during the day.

3. Add music to your video- Include good sound in your video and also make sure that the sound quality of the video is good. Most of the viewers want to hear a good quality of sound along with the video as it will keep them engaged to your video. If you find any distracting noise in your video, it can lose the reliability of your brand. There are various tools available in the present day that can help to create amazing videos with good sound quality.

4. Stick to one message- While creating a video related to your brand, try to focus mainly on the content which must be about a single message. By doing this you will be able to create a video that will attract more people on the social media. While creating the video make sure that the content is related to your video and don’t include additional things that are not related to your brand.

5. Video and logo- It is important to include a logo of your company in the video as it will help the viewers in identifying it is related to your brand. Include the logo to make the viewers understand that it is your video and they can easily get connected with your content easily. Select the best logo that must look small as well as attractive to the viewers and make sure that it is placed at the right place in your video.

6. Select the title- The title of the video is also very important as it will be seen by the people in the first place. Make sure that the title added in your video is relevant to your brand and it must make the people curious to watch the video immediately as soon as they see the title. The title must look interesting and it must be perfect for your video, so it can make the viewers get an idea about your video.

Posted in Twitter | Leave a Comment

Ways To Get Website Traffic With Shareable Photos

August 27, 2016 | Author: Neal

twitter
Shareable photos in Twitter are one of the methods to get more traffic to your site. Almost every people can get attracted to visuals when compared to just contents in a post. Visuals are known to get more attention as well as driving engagement in most of the social networks such as Twitter. There are also special tools that can help to create shareable photos in the social media platform to get more traffic to your website. Just use the following steps to use shareable photos for achieving the website traffic that you actually need. It is a very simple and easy process to get attention from the people on the social media platform using few easy tricks such as sharing photos that are useful as well as attractive.

1. Create appealing photos- In order to attract the audience, try to create the photos that can appeal to them directly. Make sure to create the image that must simple and also express things more easily. It is known to post images regularly with audience expectations using your social media service. Creating perfect shareable photos can also become a powerful tool to get more engagements.

2. Post fast and stay consistent- To make your photos more shareable there are different ways that can be followed such as consistently sharing photos that is part of your brand. Like you must post new photos related to your brand on daily basis at the same time. Another important ways to create shareable photos is very much restrained. You can also create a photo without using your brand which would be useful for others who are not relevant to your brand to share the photos. This is one of the best ways that can help to generate more traffic to a website.

3. Create your own photo- It is always important to create your own images than sharing an image that is already available online. This can help to get more attention from the audience and increase your online presence. When you create your own photo it is possible to use it without any restrictions and if you are sharing an already existing image you must mention that name of the person along with the post while sharing it in the social media platform.

4. Optimize your content- This is also a very important process to get traffic to your website. Try to resize the photo before using it on the social media platform as each of them have their own default size that must be followed. Use the photos with different sizes before optimizing your content before sharing them.

5. Call to action button- Everyone brand has only one intention on the social media platform such as to get more attention from the audience. So try to include a call to action button in your content which will make your audience to click on and enter into the website for further information related to your brand.

Posted in Twitter | Leave a Comment

Important Changes Made By Twitter

July 28, 2016 | Author: Neal

twitter
Twitter is known to have more number of active users on monthly basis when compared to other social media platforms. Most of the people all across the globe have been using Twitter for various purposes. There have been a number of new features available in Twitter that makes it very interesting to use and regularly some of the changes have been made to attract more people to their platform. Here are some of the latest changes which have helped Twitter to improve its presence among its users.

1. Verified Twitter accounts- This was normally available only for the selected account holders in Twitter and it has been changed now. Twitter has made an announcement that they will provide a simple verification application process for all its active users. Even though this change is considered to be a good option by many Twitter users, it is also known to be available without real value. Verified Twitter accounts is available with lot of different for its users and mainly this is helpful for those who like to spend most of the time in this social media platform. There are features such as advanced notification filters in Twitter and Direct Messages that helps the users with more hard control of the content that they are able to see. This can also help in preventing cyber bullying that has been one of the main concerns for the people on the social media platform.

2. iOS composer- Twitter has been testing a new design for its tweet composer with the iOS app which will help the people to use it very easily. This change in the iOS app looks similar to the Twitter website which is available with the compose window as well as button. The new design features tweet composer on top of the timeline and it also features camera icon to add images, videos or a live stream. Even though this is still in the testing period, there is no official announcement made by Twitter that when this changes will take place.

3. Sporting event streams- After streaming Wimbledon live in Twitter, it is also possible to see live streams of MLB, NFL, NHL and other sports. But there are few restrictions for viewing all these sports in Twitter as some of the sports will not be available for streaming. Some of the sporting event streaming in Twitter is available for free in some part of the world.

4. Branding- Twitter has been able to brand most of the big companies due to their new marketing ideas which includes special ads that can help the Twitter users to learn easily about using their service. Some of the features available in Twitter have been helpful for business people to develop their brand and also reach the people in a large area. Brands will be able to get the answers about improving their business by asking people question in this social medial platform that looking for other sources for the answers.

Posted in Twitter | Leave a Comment